Scott Plewes

VP, User Experience & Analytics

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector. He brings with him cross-sector expertise and experience working with clients in industries such as aviation, telecom, and finance. His primary area of focus over the last several years has been in healthcare.

Scott has a master’s degree in Physics from Queen’s University. Prior to joining Macadamian in 2006, Scott co-founded Maskery and Associates, a UX design consultancy. Scott believes that successful products in critical and complex fields like healthcare can only be created from multi-discipline teams that include clinical, business, technical, design, and data expertise; as well as input from and patients and users.

Blog Feed

Why Applying Human-Centered Data Science Leads to Better MedTech Products

If you had any doubt as to why you should be giving Human-Centered Data Science some serious thought and attention, here are six reasons why applying the practice will help you create better MedTech products.

Stop Creating Data Products and Features That Lack Context

If you're finding your data science investments and efforts aren't bearing much fruit, there's a good chance it's because your product team is using/analyzing data that lacks context. By humanizing your data and examining its context via Human-Centered Data Science, you can tap into the full potential your data has to offer.

Introducing a Human-Centered Data Science Maturity Model

Leveraging Human-Centered Data Science as a practice helps MedTech product teams humanize their data and maximize its value. We introduce a model to help your team assess how well you’re currently implementing Human-Centered Data Science and understand what to strive for to increase your product team’s HCDS maturity.