Scott Plewes

VP, User Experience & Analytics

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector. He brings with him cross-sector expertise and experience working with clients in industries such as aviation, telecom, and finance. His primary area of focus over the last several years has been in healthcare.

Scott has a master’s degree in Physics from Queen’s University. Prior to joining Macadamian in 2006, Scott co-founded Maskery and Associates, a UX design consultancy. Scott believes that successful products in critical and complex fields like healthcare can only be created from multi-discipline teams that include clinical, business, technical, design, and data expertise; as well as input from and patients and users.

Blog Feed

Applications of Data Science in Medical Devices

As more medical device vendors look to create data-driven products and demonstrate improved patient outcomes, an understanding of the role data science plays and how it can be integrated into the product development process will be key to their success.

Top 5 Data Science Pitfalls And How To Solve Them

Avoiding these pitfalls will help you focus your efforts on leveraging data science as a tool to solve real business problems and avoid undertaking projects for the sake of being able to say you’re leveraging data science.

How to Create Value From Health Data

In this article, we’ll dive into each of these common ways of deriving value from your collected health data to give you a better idea of how you can apply them within your own company, benefiting both the business and your customers.