Roxana Barbu

Senior Cognitive and Behavioural Experience Researcher

Roxana brings her passion for human cognition, behaviour change, and advanced statistics to Macadamian. She works with clients on complex problems ranging from product ideation to post-deployment, leveraging the arsenal of tools at her disposal to co-create innovative experiences and compelling digital solutions that are good for people, and for businesses. Given her interdisciplinary background, she thrives working on complex projects that span UX, behaviour change, and data intelligence.

Roxana comes from a far away, small village where technology was nothing but science fiction. Her roots in a tech-free world allow her to have a unique perspective between devices, users, and their environment.

This has made her a sought-after public speaker and academic where she continues to contribute to the advancement of the field through her publications and thought leadership.

She also serves as an adjunct research professor at Carleton’s Cognitive Science Institute allowing her to work closely with students and bridge the two complementary worlds of industry and academia.

Blog Feed

Why Digital Health Apps Fail And What You Can Do About It

The global mobile medical app market is exploding. It was worth $4.2 billion in 2020. In 2027, that number is expected to reach $20.7 billion. Even with all that growth, many digital health apps aren't effective at creating positive health outcomes in the lives of people. Here's why.

Read More
Macadamian has been acquired by Emids 🎉
This is default text for notification bar