Lorraine Chapman

Vice President, Consulting

Lorraine leads the consulting practice at Macadamian and has been practicing in the field of User Experience for 20+ years. As part of her role, she provides strategic UX and business direction to digital and connected health companies and providers across the United States and Canada. The result of Lorraine’s commitment to solving customer problems is a unique ability to harmonize technology with the needs of people who use it. Lorraine’s goal is to make interactions with healthcare (services and technology) easier, satisfying and meaningful for all stakeholders involved – including patients.

Highly engaged in the healthcare industry, Lorraine has authored and contributed to countless articles, white papers, and events on the topics of user experience in healthcare, and in 2014 was appointed to a two-year term as chair of the HIMSS HIT User Experience Committee. As if she weren’t busy enough, this supermom regularly gets up at 5:30 am, does workouts that most of us would associate with Navy Seals, and runs half-marathons when she doesn’t find this tiring enough.

Blog Feed

Make Smarter Product Investments by Doing These 3 Things

With many companies’ budgets and projects under intense scrutiny, product managers are feeling the pressure to ensure that every product decision and investment they make is a good one. To help you make wise, data-informed product investments that will yield a long-term positive return, here are three things you can do.

Read More

10 Digital Health Product Development Best Practices

Use these digital health product development best practices listed by our experts in healthcare IT to develop simple, yet impactful user-centred products that will meet your customer’s needs and seamlessly integrate into their lives.

Read More

Increasing Patient Engagement Using Behavior Design

Increasing patient engagement is easier said than done. In this video course, you'll learn how thoroughly understanding the behavior of health consumers can allow stakeholders to increase patient engagement.

Read More
Macadamian has been acquired by Emids 🎉
This is default text for notification bar