Jennifer Fraser

Director of User Experience

Jennifer brings almost 20 years of involvement in user experience design to Macadamian. She collaborates with clients through every phase of a project – from the initial product and design strategy, through to the detailed design and implementation – to ensure that the final product will both meet business goals and resonate with users. Her holistic understanding of integrated product strategy, design, and development is key to Macadamian’s ability to deliver the best solution on time and on budget.

She is a highly sought-after speaker on subjects related to design. She sits on the Design Program Advisory Board of Algonquin College and has advised various local start-ups on how to embrace user-centered design. Her volunteer leadership roles in the community reflect Macadamian’s commitment to fostering excellence in the industry and the wider community. Jennifer earned her bachelor and master degrees in architecture from Carleton University and joined the Macadamian team in 2010. Her background in architecture may, or may not, relate to her passion for designing and building cocktails.

Blog Feed

10 Digital Health Product Development Best Practices

Use these digital health product development best practices listed by our experts in healthcare IT to develop simple, yet impactful user-centred products that will meet your customer’s needs and seamlessly integrate into their lives.

Read More

How UX Informs Medical Device Design: Making the Invisible, Visible

With the proliferation of connected devices and services, these UX tools become an even more important part of the design process. It’s critical to visualize this system early in the design process to illuminate what elements in the existing system are going to be impacted by the introduction of your new product or service, and what elements are critical to the success of your product or service.

Read More

Beyond the Screen: Creating Context-Aware Alerts

When designing push notifications and alerts, it's vital to consider technology's context of use and the user's environment as whole to ensure alerts are delivered effectively. Let's look at two examples to visualize this.

Read More