Ed Sarfeld

User Experience Architect

Ed Sarfeld is a UX Architect with over 20 years of experience in the IT industry and is a leading contributor to Macadamian’s Innovation Lab’s voice UX efforts. He has worked closely with a wide range of clients on multiple software platforms spanning industries from aviation to healthcare. Through his acuity of information architecture, user-centered design principles, interaction design, conversational interfaces, and visual design, he has developed client and user solutions focused directly on meeting and exceeding their expectations and goals.

His current work in voice UX continues his interest in conversational interfaces that started while doing his master’s degree at Carleton University. Outside of the office, this voice UX guru can be found working with his hands remodeling his house.

Blog Feed

How to Implement Voice Design in Multi-Channel Survey Delivery

In a recent client project, our team developed an Alexa skill to gather user survey information over the period of a clinical trial. We walk you through the elements of voice design we needed to consider in order to create the best possible conversational survey experience.

Read More

Voice UI Design Best Practices

Voice assistants are poised to transform customer engagement as well as business models. Discover why voice is the next digital frontier – and what you should know about voice-first solutions.

Read More

Four NLUI Design Ideas that Make a Big Difference

It seems obvious that interacting with a product, app, or skill via speech is very different from interacting with a screen, yet many early offerings use the same design metaphor as traditional graphical user interface (GUI) products.

Read More