Ed Sarfeld

Director, User Experience

Ed Sarfeld is our Director, User Experience with over 20 years of experience in the IT industry and is a leading contributor to Macadamian’s Innovation Lab’s voice UX efforts. He has worked closely with a wide range of clients on multiple software platforms spanning industries from aviation to healthcare. Through his acuity of information architecture, user-centered design principles, interaction design, conversational interfaces, and visual design, he has developed client and user solutions focused directly on meeting and exceeding their expectations and goals.

His current work in voice UX continues his interest in conversational interfaces that started while doing his master’s degree at Carleton University. Outside of the office, this voice UX guru can be found working with his hands remodeling his house.

Blog Feed

How to Design Voice-Enabled Apps for Optimal User Experience

Learn how to navigate this critical component of designing voice-enabled applications in order to provide users with a personalized, seamless multimodal experience in today’s world full of Internet-connected products.

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How to Implement Voice Design in Multi-Channel Survey Delivery

In a recent client project, our team developed an Alexa skill to gather user survey information over the period of a clinical trial. We walk you through the elements of voice design we needed to consider in order to create the best possible conversational survey experience.

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Voice UI Design Best Practices

Voice assistants are poised to transform customer engagement as well as business models. Discover why voice is the next digital frontier – and what you should know about voice-first solutions.

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