Top UX Healthcare Trends
Macadamian Technologies | August 20, 2021 | 4 Min Read
The healthcare industry is grappling with multiple shifts as it takes on digital transformation amid a pandemic. And that’s impacting the latest trends in healthcare UX design.
The COVID-19 pandemic has changed the trajectory of the healthcare services industry, which is becoming more digital and more patient & provider centered. These changes are also leading healthcare UX designers to think about addressing the needs of payers and providers in different ways. With that in mind, let’s take a look at several trends we’re seeing in the healthcare UX environment.
Healthcare UX Design For Chatbots
Chatbots have been on the rise prior to the pandemic in both the healthcare industry and beyond. The chatbot market is expected to be worth $19,570 million by 2027. That’s up from $2,568 million in 2019.
In the healthcare industry, chatbots offer patients a simple way to find answers without talking to a human. Nevertheless, chatbots are in their infancy and still need finessing in order to deliver a seamless user experience. Patients use chatbots to book appointments with their clinicians and to check on their condition among other things.
Going forward, chatbots will be able to do much more—including making accurate diagnoses. To do that, however, UX designers will need to reconcile the use of highly sensitive patient data with a simple functionality to deliver top-notch patient care without the involvement of a person.
Personalization and UX Healthcare Design
Through the use of digital health apps, patients are becoming more engaged in their journey towards better health. The one-size-fits-all approach doesn’t work for them. Healthcare companies and products will need to focus on personalizing the patient experience. UX Designers will need to develop workflows and content that center on the patient, and adapt to their changing needs throughout their journey.
There are apps out there that are beginning to do that. Naluri is one such app. It’s helping patients tackle personalized health challenges through a customizable experience. From managing chronic anxiety to tackling a chronic health condition, Naluri is individualizing the journey to great health for its users.
Healthcare UX designers will be key to humanizing and personalizing the product experience for patients as the industry continues its march forward through digital transformation.
Virtual Reality and UX Healthcare Design
Healthcare is taking up virtual reality to deal with some of our most pressing ailments. It’s especially useful in therapeutic situations where patients are contending with chronic pain. This relatively new space needs to address the needs of patients through engaging UX healthcare experiences as patients don those VR goggles to help with pain-related issues.
One platform that offers a seamless UX design experience through VR is Karuna, which uses VR technology to help patients heal from chronic pain. Karuna guides patients through exercises via a virtual experience and pain coach.
Another example of a seamless UX design in healthcare experience is AppliedVR, which helps patients remain at ease by whisking them away to places of joy—virtually—as they take on overwhelming medical treatments. Creative healthcare UX design solutions are important in these cases, where assuaging patient fears is a top priority.
UX Design In Healthcare And Voice User Interfaces
When you think of Healthcare UX design, voice interface isn’t the first thing that comes to mind. After all, UX design involves wireframes, images—the proverbial pen to paper. Yet, there’s growing interest in how voice interfaces intersect with UX design in healthcare.
Voice interfaces are easier to use for a wide audience—for both those who are technically inclined, and those who aren’t. Voice interfaces are more intuitive in that all the patient has to do is speak into a device.
In addition, the COVID-19 pandemic has changed how we interact with our devices, with many of us wiping down our smartphones or tablets after touching them. Our constant need for sanitizing physical devices after interacting with them creates an impediment not seen by devices using voice interaction.
This contactless method of communicating has potential in the healthcare space, but will likely need to intermingle with a digital user interface. Think about clinicians who wear gloves during procedures, which prevent them from interacting with a touchscreen. A voice interface could help keep the communication going.
As the use of voice interfaces grows in the healthcare space, expect more novel and innovative UX healthcare design solutions coming our way.
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