The Value of Healthcare UX
Macadamian Technologies | September 3, 2021 | 3 Min Read
When done well, digital healthcare UX design has the power to improve and save lives. This is the value it brings to the healthcare industry.
We’re seeing more healthcare executives recognize that digital transformation is becoming the norm in the industry.
A recent report by Accenture noted that 93 percent of healthcare executives are innovating their organizations as the industry becomes more digital. And 81 percent of healthcare executives are seeing an acceleration in the pace of digital transformation for their respective organizations.
With this rapid push towards a more connected and online healthcare environment, we’ll also see a greater need for healthcare UX designers.
When you think of healthcare UX design, you might not consider it a life-or-death-type role in the realm of healthcare. But it is.
While the number of deaths attributed to medical errors has been going down since 1990 in the U.S., there is still room for improvement.
Good UX healthcare design can help with alleviating medical errors. Healthcare UX is about the experiences and interactions people have with the healthcare environment. Like most UX design, the goal is to develop a positive experience for users as they interact with healthcare products.
In doing so, you develop greater user engagement and retention.
Healthcare UX design has its own share of complexities, but it needs to be—among other things—accessible and usable. Let’s look at each one of these points in a bit more detail.
Accessibility In Healthcare UX Design
Similar to the physical space, accessibility challenges exist in the digital space, too. Across the globe, at least 2.2 billion people have a near or distance vision impairment, according to the World Health Organization.
When you’re working on an app that caters to those with visual impairments, it is crucial to consider making the user experience accessible. This could include, for example, having alt tags that describe images on the app with brilliant detail, which allows users to visualize the image in their minds.
And when you consider a smart speaker, think about the intonation in the voice of the smart speaker. While intonation does not directly impact accessibility, no one wants to hear the monotonous sound of a robot reading aloud to them.
Accessibility in healthcare UX design goes beyond addressing the needs of the visually impaired. It includes creating accessibility for those with hearing impairments, motor challenges, and other disabilities. Nevertheless, healthcare UX can help solve these issues.
Usability in Healthcare UX
Usability in UX healthcare design is about how seamlessly a person can navigate your digital healthcare app or product to help them achieve their goals. Think about an individual using an app to get fit. If you’re an advanced swimmer, and an app asks you to swim several times weekly but forces you to read multiple pieces on best practices for swimming—without an option to skip the content—it’s impacting how usable the app is for you.
Something else that impacts usability is the context of use. Take nurses, for example, who tend to be super busy and might not have much time to learn how to navigate a new app. Time, then, becomes a barrier for nurses to learn new software. To make the app or software more usable, Healthcare UX designers need to consider the barriers facing the user in order to develop products that make usability smooth sailing.
There’s more to healthcare UX design than just usability and accessibility, however, these two points are a core part of what healthcare UX addresses when it comes to developing digital products and apps.
Great healthcare UX design can help improve and even save lives. This, in a nutshell, is the value it brings to the healthcare environment.
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