Training Details

Overview

The user experience design process ensures that your users experience simple and meaningful interactions with your product. In addition to helping you research and profile your users, it helps you design stunning user interfaces that are both attractive and simple to use.

This course will show you how to introduce User Experience Design (UXD) to your organization, integrate UXD into your development process, and manage UXD activities.

Our qualified instructors will teach you the benefits of introducing a UXD process, explain how to get started, and help you to develop a long-term strategy for UXD. You will come away armed with a set of processes and techniques for research, design and product evaluation within the context of UXD and a business plan for integrating these into your organization.

Benefits

After completing this course, you will be able to:

• Understand the key principles and theory of UXD and how it can improve your development process
• Understand the components or elements that contribute to a mature UX organization
• Identify where your organization falls within the 5 levels of UX maturity
• Influence development and business teams to incorporate a UXD approach to product or application development
• Know the issues to consider – from identifying roles and job descriptions to exploring the pros and cons of building expertise in-house versus hiring specialists
• Resolve resistance to the UXD approach in your organization
• Develop a strategic plan to move your organization forward based on user needs

Who should attend?

• Product managers
• Sales and marketing managers
• Documentation and training managers
• Managers of software developers creating user interfaces

Course Outline

• The Road to User Experience Maturity
  • Exercise: How mature is your organization?
• Components of User Experience Maturity
  • Staffing
  • Infrastructure
  • Education & Training
  • Strategy
  • Note: There is an exercise associated to each component.
• Levels of Organizational Maturity: a closer look at various models
  • Usability Maturity Model
  • Corporate Usability Maturity
  • Exercise: UX Maturity Level Assessment
• Factors Impacting UX Maturity
• Creating a UXD Organization: Getting started
  • UXD and ROI
  • ROI Benefits
  • Factors to consider
• Creating a UXD Organization: Change Management
  • Build Awareness
  • Create Acceptance
  • Drive for Integration
• Best practices for Integration
  • Exercise: Moving to the Next Level
• Summary and Q&A