User Interviews and Focus Groups
Through personal interviews and focus group sessions with users and customers, we can give you objective, third-party insight into what they are really thinking, but may not be telling you.
What We Do
To help you better understand your users and stakeholders, our user research and usability experts:
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Conduct face-to-face or phone interviews with participants, depending on their proximity and the complexity of the process
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Facilitate focus groups to collect impressions, feelings and thoughts on what participants think they need and think they could do without. Through a variety of proven techniques, we engage participants in a thoughtful discussion of their likely behaviors.
What You Get
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A 360 degree view of how all stakeholders define goals and success
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Objective insight into end-user perceptions and context for further user research
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A Focus Group Report summarizing participant responses and proposing recommendations
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DVDs or videotapes of all focus group sessions
For more information, or to schedule and evaluation, please Contact Us.
You may also find our whitepaper, The Software Manager’s Guide to Practical Innovation, helpful.
NOTE: We are always looking for participants for focus groups, usability testing, and user research, from backgrounds ranging from college students to dental surgeons. If you are interested in participating in a focus group or usability testing, please email us at (JavaScript must be enabled to view this email address), and tell us a little about yourself.
