Field Research
To uncover unmet needs and new opportunities, you need to observe customers in their natural habitat. The science of field research, which is sometimes called ethnographic research, involves watching users at work, at home, or at play. This studyhelps you create a product that matches the lifestyle of your customers and the way in which they work. It can also yield observations that spark entirely new products, or provide direction for an existing product,
What We Do
Our research analysts observe typical users in their actual working conditions as they use your product, service, website, or substitute products (such as a competitor’s product or a manual task). Our analysts note common tasks, order of activities, related activities, problems and user solutions to any obstacles they encounter.
What You Get
- A report of environmental influences on user performance
- A baseline for the creation of user personas
- A deeper appreciation of a user’s actual workflow
- Suggestions for new features and/or feature enhancements
For more information, or to schedule an evaluation, please Contact Us.
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