User Research
Often, there’s a difference between what customers ask for and what they are willing to pay for. A customer request may be related to a problem, but may not reflect a real need. Macadamian can help you uncover the true needs of your users and tailor your products to match.
Our user research and needs analysis services include:
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User Interviews and Focus Groups: We’ll uncover actual user needs and opinions in person, on the phone or through a survey.
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Expert Evaluation: We’ll note common tasks, order of activities, related activities, problems and user solutions to obstacles to evaluate whether the design, user interface, or architecture of your product or service will be easily adopted by users.
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Task Analysis: Through user observation, we’ll break down all the steps a user takes to fulfill their goals and give you a realistic picture of how your users actually complete a task.
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Field Research: Our research analysts can observe and record how your users interact with and use your product or service in the real world.
Often, our end-user research uncovers new needs and product requirements and provides providing valuable insight into competitive product strengths and weaknesses.
For more information, or to schedule and evaluation, Contact Us.
Read the whitepaper: User Experience Design - Helping Product Managers Sleep Easier at Night.
Note: We are always looking for participants for focus groups, usability testing, and user research, from backgrounds ranging from college students to dental surgeons. If you are interested in participating in a focus group or usability testing, please email us at (JavaScript must be enabled to view this email address), and tell us a little about yourself.
