Resource: whitepaper

Introduction to User Centered Design for Product Managers 

User Centered Design Introduction

Helping Product Managers Sleep At Night With User-Centered Design

Product managers are constantly inundated with functionality requests from stakeholders across the company. However, these requests will most often be driven by opinions or circumstances within the company. Neutralizing strong opinions like these can be difficult but with User Centered Design (UCD), you can gain the hard evidence you need to prioritize feature requests and differentiate your offering from your competitors.

In Introduction to User Centered Design for Product Managers, we help you get started on prioritizing features with evidence-based user needs rather than internal stakeholder feature requests.

You will learn:

  • How to get internal stakeholders off your back and please your users
  • Using UCD to differentiate your product
  • How to successfully implement UCD in your organization


Download the white paper by filling out the form below and we will email you a copy to save for later.

Download / Access


  • Scott Plewes
    VP of User Experience Design
  • Lorraine Chapman
    Senior Director, Healthcare