Resource: video

Increasing Patient Engagement Using Behavior Design 

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Increasing patient engagement seems to be a common focus for many of those in the healthcare world. With the current transition to value-based healthcare, increasing quality of care, minimizing readmissions, and collecting valuable patient data are of increasing importance. But to do these things, patients themselves need to become actively engaged in their own care – whether it be through using a new app to manage their condition at home or video calling their doctor for a follow-up appointment. So here’s the million-dollar question: how do we help facilitate patient engagement with the latest advancements in healthcare technology and innovation?

In this course hosted by Macadamian’s Senior Director of Healthcare Services, Lorraine Chapman, and Senior Interaction Designer, Steve Ablett, you’ll learn:

  • What exactly patient engagement looks like from various professionals’ perspectives.
  • Trends in the healthcare market with regards to patient engagement.
  • Two behavior models used to understand behaviors.
  • How to use behavior design to address challenges engaging patients in healthcare.

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  • Lorraine Chapman
    Senior Director, Healthcare