“The essence of strategy is choosing what not to do.” — Michael Porter

Product Strategy

Macadamian’s product strategy experts help guide your company through integrating the latest technologies into your product and ensuring a seamless customer experience across all digital touch points.

Technology Strategy Development

Working alongside your executive team, one of our technology evangelists will proactively provide strategic guidance on the latest technologies (Cloud, IoT, data visualization, Mobile), and insight on how to turn your internal IT team into a competitive advantage.

  • Assessment – Deliver unbiased technology assessments that look at best fit for long-term product evolution and in-line with in-house capabilities
  • Planning – Contribute to strategic product planning and the development of custom roadmaps
  • Design – Provide direction and feedback on User Interaction Design (IxD) to ensure the end product reflects end user needs
  • Leverage – Highlight back end hosted and / or cloud services to help develop a well-rounded technology solution

Customer and User Experience Strategy Development

The adoption of digital technologies across the business can have a transformational impact on a company’s customer experience. Our customer advocates work with you to ensure a seamless digital customer experience across all business touch points.

  • Guide you in establishing a meaningful customer experience program to listen to and engage customers and end users to gain key insights that will differentiate your company and product set in the marketplace
  • Assess overall organizational needs – in terms of skill sets – to achieve business and product goals
  • Review established product design and development practices to introduce UX best practices, tools, and process – at the right time and in the right way
  • Work with your leadership team to develop a pragmatic roadmap and strategy to grow the organizational capabilities to achieve and exceed your business goals linked to both your product and customer experience goals

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