“From Napkin Sketch to Market Ready”

We’re easy to work with – not only are we a high-energy group of product strategy, user experience design, and software development professionals, we’re also very flexible. You can devote us to a particular piece of a larger software product project, or enlist us to take on a brand-new software product, turning it from whiteboard sketch into a marketable final product.

Product Strategy and Research

Strategy

Usability and Interface Design

Blueprint

Software Development

Final Product

Strategy and Research

We help you discover new opportunities and refine your idea by observing your customers and how they interact with the world. We then define the right features for commercial success and build a plan for moving forward.

Product Strategy and Research

  • Understand Business Requirements

    You know your business and industry needs best. We combine your knowledge with our product development expertise to ensure that your product meets all business objectives and stakeholder expectations.

  • Formalize Product Value Proposition

    We connect user requirements with your business needs to make sure that all product creation and development decisions are guided by a clear definition of the product’s value.

  • Define Product Success Metrics

    Together, we generate a set of quantitative and qualitative definitions of success. We constantly refer back to these success measures throughout the product development process to ensure that the end-product matches the value proposition.

  • Define Target Users

    Everyone needs to be clear on the intended users, buyers and stakeholders of the new product. We’ll make sure that the product’s proposed value matches the needs of identified user base.

  • Gather Technical Requirements

    With an eye on the technology that will deliver the software product to the user, we’ll offer our technological ideas and approaches, and make sure that all technical design requirements are outlined and understood.

Strategy

Gap analysis
Definition of opportunities
Articulation of strategy
Product creation plan

In the end, you’ll get a clear picture of the opportunities and threats facing your product idea, a strategy for moving forward, and a detailed plan for creating a compelling user experience and product design.

Usability and Interface Design:

We believe a product can be both usable and visually stunning. Your customers will build a lasting, emotional connection to your product when it’s easy to use and visually appealing. We help you uncover user needs and design usable products that offer a meaningful user experience.

Usability and Interface Design

  • Conduct User Research

    Through field observations, surveys, interviews and focus groups, we’ll get the goods on what really makes your users and buyers tick. By observing their motivations, habits and work methods, you’ll have the insight necessary to create a product that matches your goals and their needs.

  • Facilitate Ideation

    You want to make the right investments when tackling uncharted territory and complex projects. Our ideation experts will help you develop the innovative ideas you need to create software products that your users will love.

  • Validate Technical Assumptions

    This is the time to step back and ensure that all technology-driven decisions are in-line with the current view of the product and its user base. Through technical research and validation, we’ll confirm the technologies and components that will power the end product.

  • Design Concepts

    Call us shallow, but stunning looks are important, too. Our experts in user interface and visual design follow best practices to help your product look current and stand out from the crowd.

  • Conduct Usability Testing

    No-one will be happy with a software product that is difficult to use. Through scientific usability tests with actual users, we uncover obstacles to user success and provide an empirical method for resolving internal debates over difficult design issues.

Blueprint

Style Guide
Wireframes
Workflow Definition
Storyboards Information Architecture
Usage Scenarios
Detailed UI Specification
Detailed Technical Design

In the end, you’ll have more insight into your users and buyers than ever before. We’ll provide you with the user experience documentation and technical design needed to deliver a compelling user experience and set your product apart from the competition.

Software Development:

We leverage our deep understanding of emerging technologies to respond to new opportunities and develop new products. We help you build a commercial-ready product, and give you everything you need to go to market.

Software Development

  • Build Technical Prototypes

    Based on the agreed-to product design, we create rapid technical prototypes to validate and refine the design as required. This speeds up development time and eliminates unplanned surprises down the road.

  • Develop Project Plan & Schedule

    You need your product on-time and on- budget. We break down who will do the work, when it will be done, and identify a risk value for every step. Then, as we code, we monitor these values daily and let you check in on our progress at any time via a real-time project management dashboard. The result is a predictable schedule that reduces risk and keeps everyone on track.

  • Create Code

    We pride ourselves on delivering top-quality code. Using agile software development methods that include frequent code inspection, short deliverables and continuous builds, we create quality code in a transparent, predictable fashion.

  • Code Reviews

    Through peer reviews, code is constantly validated throughout the development process so that problems are caught and addressed early in the development cycle.

  • Unit Testing

    As we code, we isolate each part of the program and ensure that all individual parts function correctly. This lets us build continuously and avoid unwanted surprises.

  • Continuous Builds

    Our daily builds give you a visible record of progress. We create working builds quickly, se we always have a working version of the product for you to see and for the QA team to test.

  • Quality Assurance

    Our QA team is involved from day one – owning the test plan and conducting daily checks on all deliverables to make sure that only quality code is making its way through the development process.

Product

Knowledge Transfer
Release Notes
Source Code
Final Product

We know what a commercial-ready product looks like and will give you everything you need to go to market – be it user or admin documentation, unit testing plans and results, release notes and, of course, the source code.

Macadamian Blog

Read the latest blog entries from our software development, usability and design experts.
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Case Studies

Don't take our word for it! Read what Macadamian customers have to say in our Customer Case Studies>>.

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