Macadamian uses techniques such as ethnographic studies, online surveys, digital user diaries, persona development, usability testing, and card sorting to gain a deep understanding of patient and clinician workflows. Our interaction designers produce detailed visual concepts based on the user profiles so the application development teams can determine the best fit technologies to produce engaging software products.
Infusing emotion and empathy into an application to effectively motivate patients involves the use of a variety of User Experience Research and Design techniques including:
Task-based personas and usage scenarios help capture the motivations and behaviors of a group of users, as well as the actions those users need to take when interacting with a software product. They help uncover the end goals users are trying to achieve so software design teams can create incredible user experiences.
Journey Maps provide a holistic view of the touch points users have with a product. They help pinpoint factors at each touch point that may lead to a positive or negative experience. Journey maps help to minimize the odds of these issues occurring during design.
Storyboards focus on the interactions in a patient’s (or caregiver’s) typical day to understand how best to fit the technology into their routine. They help to visualize potential risks for error, when, where, and how user frustration can take hold as the day wears on, and when fatigue sets in. This allows for more holistic designs that fit within a broader context of long-term use.
To ensure that Meaningful Use Stage 2 Requirements are met, the resulting application design undergoes both usability and summative testing.
Ensuring an application supports today’s uses cases and is flexible enough to meet tomorrow’s challenges requires a strong foundational architecture and a thorough understanding of how the architecture can pivot to support new functionality.
Using an iterative design and development approach allows you to see and evaluate the product as it evolves throughout the project creation lifecycle and incorporate feedback on an ongoing basis.