“The missing ingredient in the development of new therapies is the voice of the patient”
— Perry Cohen

Macadamian Patient Engagement Solutions

Recent regulatory requirements in healthcare are transforming the way in which clinicians and patients interact and share personal information with hospitals and health insurance providers. Moving towards this new vision of healthcare requires design and technology innovation to ensure long term use, stimulate positive behavioral change in patients, and achieve improved delivery of care.

As a result, motivating and engaging patients to not only share access to personal data, but to also take a proactive role in personal health management is arguably the key challenge facing healthcare software vendors, health insurers, and Accountable Care Organizations.

Our Approach to Improving Patient Engagement

Macadamian uses techniques such as ethnographic studies, online surveys, digital user diaries, persona development, usability testing, and card sorting to gain a deep understanding of patient and clinician workflows. Our interaction designers produce detailed visual concepts based on the user profiles so the application development teams can determine the best fit technologies to produce engaging software products.

Infusing emotion and empathy into an application to effectively motivate patients involves the use of a variety of User Experience Research and Design techniques including:

Task-based personas and usage scenarios help capture the motivations and behaviors of a group of users, as well as the actions those users need to take when interacting with a software product. They help uncover the end goals users are trying to achieve so software design teams can create incredible user experiences.

Journey Maps provide a holistic view of the touch points users have with a product. They help pinpoint factors at each touch point that may lead to a positive or negative experience. Journey maps help to minimize the odds of these issues occurring during design.

Storyboards focus on the interactions in a patient’s (or caregiver’s) typical day to understand how best to fit the technology into their routine. They help to visualize potential risks for error, when, where, and how user frustration can take hold as the day wears on, and when fatigue sets in. This allows for more holistic designs that fit within a broader context of long-term use.

To ensure that Meaningful Use Stage 2 Requirements are met, the resulting application design undergoes both usability and summative testing.

Ensuring an application supports today’s uses cases and is flexible enough to meet tomorrow’s challenges requires a strong foundational architecture and a thorough understanding of how the architecture can pivot to support new functionality.

Using an iterative design and development approach allows you to see and evaluate the product as it evolves throughout the project creation lifecycle and incorporate feedback on an ongoing basis.

Patient Engagement Resources


Our Experts

Lorraine Chapman

Lorraine Chapman

Lorraine is Macadamian’s Senior Director of Healthcare and plays a pivotal role in harmonizing end user needs, client expectations, and current technology. She leads clients in identifying product opportunities, conducting research, and planning UX strategy and growth. Her ability to grasp the subtle dynamics of business context and product requirements enables her to help define UX design strategy in support of fundamental business direction. She does this for medical information tool providers, EMR, as well as companies outside health care. Lorraine is recognized as an expert in UX research and Chair of the HIMSS Health IT User Experience Committee. Her expertise delivering human-centric solutions to health care providers makes her a sought after speaker and presenter to overflow audiences. As accomplished as she is, Lorraine is also a bit scary to some of us. She regularly gets up at 5:30 am, does a workout that most of us would associate with Navy Seals or Spartan warriors, and runs half-marathons when she doesn't find this tiring enough. No wonder Lorraine has earned the nickname "Xena, Warrior Princess" at Macadamian. When she not living her Linda Hamilton/Terminator workout lifestyle she loves spending time with her daughters and taking them to places ranging from Pembroke to Tuscany.

Geoffrey Parker

Geoffrey Parker

Geoff is Macadamian’s Director of Healthcare Software Development specializing in healthcare software and is responsible for technical leadership, technology partnerships, and sales engineering. Geoff thrives on working with clients to identify and deliver the right solution for their individual needs. His career as a software professional has focused on delivering highly complex mobile and server side technology solutions. Geoff is happiest when pushing the technology envelope by doing things that haven't been done before. He has a Bachelor of Information Technology with Honours from the University of Queensland, Australia. When he’s not coding, you can find Geoff on the backpacking trails.

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