“The best vision is insight.”
— Malcolm Forbes

Design for Medical Devices Conference

Design for Medical Devices Conference Recap 2016

The conference left me with three days of inspiration and a lot of food for thought. It was good to hear academic and industry leaders confirm what I live and breath every day at Macadamian - that attention to user and patient details are good ethics as well as good business. Read more

Applying User Experience Principles to Alexa Skills

Crafting a voice controlled interface for our text message skill posed some interesting design hurdles. To have a truly successful skill, expect to commit some time to the wordsmithing that likely kept William Shakespeare up at night. Read more

The Importance of Context in a Sea of Data

With more physical things being connected to the internet, the amount of data collected by these devices continues to grow. When designing an experience for an IoT device, considering context becomes increasingly important to avoid agitating users. Read more