“The best vision is insight.”
— Malcolm Forbes

UX research to obtain meaningful data

Conducting UX Research to Obtain Meaningful Data

Involving the right research participants is critical to successful user research. Here are some things to keep in mind when selecting test participants for healthcare-focused UX research. Read more

The Importance of Mapping Ecosystems and Understanding the Scale of Design

Working with clients in complex domains, such as healthcare, has made it clear the importance of understanding the “system” into which we are designing. As designers, ecosystem mapping is one of our most valuable tools to help us visualize and understand systems. Read more

How to Design Voice Applications in a Multi-Channel and Multi-Modal World

In a webinar hosted by Orbita and Macadamian, the benefits that voice assistants like Amazon Echo and Google Home present to an end user, like you and I, were discussed. The presentation focused on what sets apart voice assistants from other existing input modalities, and some of the design challenges that come with them. Read more