Presentations

Companies with successful software products often know when their user interface could be improved, but are concerned that any sort of major change might upset their user base. Indeed, GOOGLE, TWITTER, AND FACEBOOK caused quite a stir recently by making dramatic changes to their user interfaces. BUT for every example of design gone wrong, there is a success story of a company blasting ahead of its competitors by reinventing its product design. This video focuses on key lessons for how to approach a major design update. Do it right and you’re on the path to capture new markets, increase customer satisfaction and retention, and pull ahead of the competition.