Presentations

Companies with successful software products often know when their user interface could be improved, but are concerned that any sort of major change might upset their user base. Indeed, GOOGLE, TWITTER, AND FACEBOOK caused quite a stir recently by making dramatic changes to their user interfaces. BUT for every example of design gone wrong, there is a success story of a company blasting ahead of its competitors by reinventing its product design. This video focuses on key lessons for how to approach a major design update. Do it right and you’re on the path to capture new markets, increase customer satisfaction and retention, and pull ahead of the competition.

Since the explosion of the mobile market, product managers and executives have been bombarded with opinions on how to design and develop mobile applications. But nearly all center on simple mobile apps developed from scratch, like a "weather channel" app or a "restaurant picker" widget. Complex enterprise software, whether for business, healthcare, or communications, is very different. This video discusses the major strategy, design and technology considerations for product managers and executives creating enterprise-grade mobile software.

Most healthcare IT vendors say they put careful thought into their software design, unaware they're often making serious mistakes that can slow down a healthcare team's workflow, and even put patient safety at risk.

Truly effective research and design is wrought with real world challenges. With limited time, budget, and patience from your team, how do you effectively put UX principles into practice?

Product innovation and differentiation are consistently at the top of the list of challenges faced by software product executives and product managers.

Yet there is a severe lack of practical tips on real innovation process - until now.

As a product manager, you are inundated with feature requests based on opinions and circumstances. Sales needs a feature, engineering wants a new technology, and the CEO wants an iPad version because your competitors have one. Macadamian's Scott Plewes speaks on how a User Centered Design process can simplify product strategy and design, enabling you to focus on what matters most.

Looking for the key to mobile success? This video explores 'the three C's of a successful mobile strategy', the three most important things NOT to overlook when creating a mobile product, and the three tools every product manager must have to succeed in the mobile marketplace.

In a recent survey, 90% of physicians said they were dissatisfied with the usability of their software systems. Yet most vendors say they put careful thought into their software design. Why the disconnect? Director of User Experience at Macadamian, Lorraine Chapman identifies the 7 things healthcare software teams think they're doing right in terms of usability and design, that are actually counter-productive to success.