Critical Path Newsletter

Did You Bring a Knife to a Gun Fight? 3 Reasons your UX Design investment may not be paying off

Across the industry, companies are waking up to the power of design. They are realizing great design can differentiate their product in a field of competitors, that great design lowers support costs and reduces development churn, and that great user experiences sell products.

However, we're noticing a number of these companies are jumping head first into a train wreck - spending top dollar to hire designers and build a UX team, but making frustratingly little progress.

There are a whole host of reasons why this happens, but we've found the root cause tends to have something to do with having the wrong skills, or someone too junior, on the job. More specifically, it tends to be one of the following 3 reasons: