Critical Path Newsletter

Why Is Design-thinking Failing To Penetrate Software Companies?

As Chief Software Architect for Macadamian, my role is very technical, though I've long had an interest in design and the user experience. Since Macadamian merged with a design firm, I’ve been trying to teach myself about design and study how design-thining is adopted in the software field. Over the past couple of years, I reached the opinion that properly designed software is the exception, not the norm. Why is that?