That’s why Einstein’s watch is exactly one minute behind mine.
At Macadamian, Lina’s focus and interests are in human interaction design and how to create more profound design experiences. For Lina, everything boils down to one question: How does technology fit into people’s lives and help them reach their goals? One of her favorite aspects of her job is conducting stakeholder workshops where she helps organizations create user experience strategies for new products and services. She’s earned an Undergraduate Degree at the Scuola Politecnica di Design and a Master’s Degree in Ergonomics, Industrial, and Product Design at the Politecnico di Milano.
Lina has consulted and designed for many companies across Europe including Ferrari, Whirlpool, and Heineken. When Lina isn’t thinking of how to improve the lives of people through design, she’s probably busy rearranging her house. She loves to constantly change up her living space (even swap entire rooms!) according to her mood and changing needs in order to create a more inspiring place to live, love, and learn!