Case Studies
Mobopia: Design and build Xuinet - a Web 2.0 portal for mobile developers

What the heck is a Xui, anyway? Web 2.0 is about participation, collaboration, and openness—Mobopia’s Xuinet couldn’t be more Web 2.0 if tried. Mobopia created Xoe, a programmable run-time environment, to let developers create content and applications (Xuis) for mobile devices using Flash technology. Xuinet is the web portal for developers to publish (and make money from) their Xuis.
If people love collaborating with you, they will. If they don’t, disaster. Mobopia knew that they would fail if their web portal wasn’t easy to use.
Mobopia needed to make Xuinet something developers would get invested in, and if they wanted to hit their trade show deadlines, they needed to do in five months. They came to Macadamian to take Xuinet from functional spec to final delivery, while they concentrated on developing Xoe, their core product.
Macadamian's user experience design and engineering teams took the idea and ran with it (with Mobopia’s collaboration, of course). As in…
- Creating the intial concept and testing them with users
- Visual and UI design
- Creating the wireframes and UI specs
- Architecting the database and n-tier back-end
- Development and Testing
The design team brought their knowledge of design, human factors, and usability to the party, while the engineering brought their coding mojo,passion for quality, and agile process—and the testing team ensured that everything worked like a charm. The whole process went from end-to-end in record time without a hitch.
The result?
Mobopia made those tradeshow deadlines and are open for business. Now any developer can create Xuis—and get paid for when users download them. Mobopia is poised to take over the world with Web 2.0 goodness (They also got nominated for VentureBeat’s MobileBeat2008 award).