Imasight: Deliver a compelling user experience for disruptive digital x-ray technology
SITUATION ImaSight couldn’t afford to take a chance that their users wouldn’t love their product. Most of their target market—veterinary and chiropractic offices—was used to using old school x-ray technology. The ImaSight ImaRay is a vast improvement, eliminating the wait time for x-ray film to develop and letting users manipulate digital images, but would the users jump to adopt it?
ImaSight had heard how Macadamian Usability’s user research and user-centered design could help raise the odds that users would love the product. Before committing, they sent out an RFP and examined their options. They were most impressed with Macadamian’s proven usability methodology.
SOLUTION Macadamian Usability started by interviewing potential users on the tasks that they perform every day, and turned that into a design that was based on what users really need, not what software programmers imagine that users need. Once a preliminary version of the software was ready, Macadamian Usability took the device into the field, to the offices of practitioners in the target market, and then observed how they actually interacted with the software. These tests identified the issues users would have with the software, and let ImaSight correct them before they became a problem—raising the odds that users would get excited about working with ImaSight’s product.
"Working with Macadamian was a perfect example of outsourcing to the experts so that we could concentrate on what we were good at. Macadamian helped us develop an intuitive interface to our product that users will embrace. We're very happy with the work they've done – in fact we're looking forward to working with them in versions to come."
— Steve Johnston, VP Product Development, ImaSight
COMPANY PROFILE ImaSight Inc., with headquarters in Gatineau, Quebec and sales offices in Toronto, is a developer and supplier of innovative digital radiography solutions for human and animal healthcare. The company was founded in 2002 to respond to the need for an all-digital x-ray system that delivered “hospital quality” images at an affordable price for any size health care practice. Today ImaSight provides medical professionals, in both human and animal healthcare, with the best digital radiography solutions available on the market.