When a new company incorporates, they need to pick a unique name, and this process can be confusing to clients. Our team builds Web services to make picking a unique name easier. Our challenge is that we need to serve both first-time users and experienced professionals. Macadamian performed a series of usability tests that immediately pinpointed where the process was too complex, or where users needed more guidance. Their team is very professional, and they were a pleasure to work with.
Lori Pratt
Manager NUANS Name Search Service, Industry Canada
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