Macadamian Blog

Streamlined Product Creation Means Fast Turnaround

Make no mistake, 2011 will be a race to get the best solution out to your users before your competitors do.

Assume you have a great idea, a great differentiator, a stunning UI. The blueprint is all there. But 2 weeks before shipping, how close is the engineered product to the original design? With the extra burden of ramping up on mobile technologies like iOS and Android, the situation just before the deadline is often disappointing. Something has got to give, and usually it's the timeline - the product manager is forced to ship late or cut out features.

While there are often a number of reasons for getting in this situation, the root cause is most often a lack of streamlined product creation process.

Does your company do a "hand off" from product management to engineering, with you left crossing your fingers that the team will get the design right and on time? Do you get pressure to "sign off" on requirements and design that you know will change over the course of the project? When the product managers, UI designers, and engineering team all follow an integrated process that have them working together on a daily basis - the team stays flexible, communicates, builds momentum, and the resulting end-product moves quickly and meets tough deadlines.