Macadamian Blog

New Video Mini Series: BlackBerry 10- Top 3 Reasons to Port

RIM's Alec Saunders, VP of Developer Relations, sat down with Macadamian CEO, Fred Boulanger. In the first of three instalments we focus on the strong support available to those developing apps for BlackBerry 10. If this video piques your interest, we encourage you to click here to view part 2 and 3 of this BB10 mini series.

New Video: Macadamian’s BlackBerry 10 Experience

Macadamian recently established an official BlackBerry 10 business unit that's already worked on 10 apps specifically for BlackBerry 10.  As a BlackBerry Alliance Partner we understand many companies are considering how to monetize apps for BlackBerry 10. Watch the video below to hear Macadamian's experience developing for the platform. Then, click here to watch Macadamian CEO Fred Boulanger interview RIM's Alec Saunders, Vice President of Developer Relations, about the top reasons companies should think about porting their apps to BlackBerry 10 -- including details about making money.

All Eyes on BB10

We're covering the anticipated launch of BlackBerry 10. Some might say: The #BB10 Debate. Let's start a conversation: Are you or are you not supporting #BB10? Will you be using this device? Will you be porting apps to #BB10? Why or why not? We want to hear your opinions on this topic!

Tell us what you think. Post a comment below, share this blog with others and click here to visit our #BB10 storyline that includes breaking news alerts and conversations.

Finally, the iPad has a real challenger - Amazon’s Kindle Fire

Since April 2010, the industry has been waiting for a genuine competitor to the iPad. While there are dozens of Android tablets on the market, none have made a serious dent in Apple's market share, which is hovering at a healthy 80% of tablet sales 

Enter the Kindle Fire.

How can Amazon, an online retailer and a relative latecomer, stand to steal market share away from Apple and be a real contender in the tablet space, when seasoned consumer electronics companies like Samsung and Motorola have yet to make a serious dent? 

Successful Mobile Apps – Release Quickly

Key element 2 of 5

Recently I shared with you on of the key elements to creating a successful mobile app that we’ve discovered while developing new mobile products for our customers (it was ‘offering real value’ if your missed it.) Today I’m going to share with you another key element – Fast turnaround.

Make no mistake, there’s a race to get the best solution to your customers before your competitors do. You have a great idea, a great differentiator, a stunning UI. The blueprint is all there. But two weeks before shipping, how close is the near-finished product to the original design? With the extra burden of ramping up on new platforms like iOS and Android, something has to give, and usually it's the timeline. The product manager is forced to ship late or cut features.

While there are often a number of reasons for getting in this situation, the root cause is most often a lack of streamlined product creation process.

Does your company do a "hand off" from product management to engineering, with you left crossing your fingers that the team will get the design right and on time? Do you get pressure to "sign off" on requirements that you know will change over the course of the project? If you answered “yes” to one or both of these questions the odds are likely you’re not going to be able to check the ‘fast turnaround time’ on the list of key elements to a successful mobile app.

The solution? An integrated process that has the product managers, UI designers, and engineering team all working together on a daily basis. This will ensure the team stays flexible, communicates, builds momentum, moves quickly, and meets tough deadlines.

Not sure how to get there? We’d love to share our process with you. Send us a message and we’d be happy to discuss!