Macadamian Blog

New Video Mini Series: BlackBerry 10- Top 3 Reasons to Port

RIM's Alec Saunders, VP of Developer Relations, sat down with Macadamian CEO, Fred Boulanger. In the first of three instalments we focus on the strong support available to those developing apps for BlackBerry 10. If this video piques your interest, we encourage you to click here to view part 2 and 3 of this BB10 mini series.

New Video: Macadamian’s BlackBerry 10 Experience

Macadamian recently established an official BlackBerry 10 business unit that's already worked on 10 apps specifically for BlackBerry 10.  As a BlackBerry Alliance Partner we understand many companies are considering how to monetize apps for BlackBerry 10. Watch the video below to hear Macadamian's experience developing for the platform. Then, click here to watch Macadamian CEO Fred Boulanger interview RIM's Alec Saunders, Vice President of Developer Relations, about the top reasons companies should think about porting their apps to BlackBerry 10 -- including details about making money.

All Eyes on BB10

We're covering the anticipated launch of BlackBerry 10. Some might say: The #BB10 Debate. Let's start a conversation: Are you or are you not supporting #BB10? Will you be using this device? Will you be porting apps to #BB10? Why or why not? We want to hear your opinions on this topic!

Tell us what you think. Post a comment below, share this blog with others and click here to visit our #BB10 storyline that includes breaking news alerts and conversations.

Finally, the iPad has a real challenger - Amazon’s Kindle Fire

Since April 2010, the industry has been waiting for a genuine competitor to the iPad. While there are dozens of Android tablets on the market, none have made a serious dent in Apple's market share, which is hovering at a healthy 80% of tablet sales 

Enter the Kindle Fire.

How can Amazon, an online retailer and a relative latecomer, stand to steal market share away from Apple and be a real contender in the tablet space, when seasoned consumer electronics companies like Samsung and Motorola have yet to make a serious dent? 

Creating a Usable Mobile App

The best place to start a discussion on creating a usable mobile app is to make sure we’re all on the same page on the definition of ‘usable’.

What’s the difference between usable and useful?
Useful – A useful app makes your life, or a task in your life, easier. For example, most mobile banking apps are useful – they let you check your bank balance on the go, or transfer money from account to account. Very useful when you’re on your way to the airport and realize you may not have the funds to cover a big check you just wrote.

Usable – A usable app is one that doesn’t make you want to smash your smartphone into bite-sized pieces after using it. You can be both useful, and not usable or usable and not useful, but ultimately, an app that is both useful and usable will be a hit.