Lorraine is Macadamian’s Senior Director of Healthcare and plays a pivotal role in harmonizing end user needs, client expectations, and current technology. She leads clients in identifying product opportunities, conducting research, and planning UX strategy and growth. Her ability to grasp the subtle dynamics of business context and product requirements enables her to help define UX design strategy in support of fundamental business direction. She does this for medical information tool providers, EMR, as well as companies outside health care. Lorraine is recognized as an expert in UX research and Chair of the HIMSS Health IT User Experience Committee. Her expertise delivering human-centric solutions to health care providers makes her a sought after speaker and presenter to overflow audiences. As accomplished as she is, Lorraine is also a bit scary to some of us. She regularly gets up at 5:30 am, does a workout that most of us would associate with Navy Seals or Spartan warriors, and runs half-marathons when she doesn't find this tiring enough. No wonder Lorraine has earned the nickname "Xena, Warrior Princess" at Macadamian. When she not living her Linda Hamilton/Terminator workout lifestyle she loves spending time with her daughters and taking them to places ranging from Pembroke to Tuscany.