That’s why Einstein’s watch is exactly one minute behind mine.

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Hala Al-Jaber

As a User Experience Specialist at Macadamian, Hala is committed to and passionate about improving the overall user experience of any application or system that she works on, at any stage of its life cycle. Hala utilizes numerous qualitative and quantitative research methods to understand the needs of end users to ultimately create more valuable products. Hala holds a Bachelor's degree in Interactive Multimedia and Design from Carleton University and an Advanced Applied Arts Diploma from Algonquin College. When Hala is not doing UX-y things, you can find her at a hot yoga studio.

How to Protect Patient Privacy and Information While Conducting Ethnographic Research

We provide you with guidelines to protect patient privacy and health information while conducting user research in clinical settings, including precautions to take in order to comply with HIPAA regulations. Read more

Using the Design Thinking Process to Better the Community

Learn how Macadamian leveraged the Design Thinking process and our own expertise in design to solve challenges related to early childhood development and ending poverty in Edmonton at BarnRaise Edmonton 2017. Read more

Field Kits: Capturing Data During Ethnographic Research

Carefully prepping for ethnographic research can go a long way in getting more focused data and can ease analysis. Understanding the goal of the research, and coming up with a structured way to take notes during observations, can give you more valuable information and data that’s easier to sort through. Read more