Macadamian Stands Ready to Support Software Investments by Ontario Firms
Nov 16, 2011
ICAP Task Force Report Challenges Business Leaders to Invest in Software for Innovation
Ottawa (November 16, 2011) - Macadamian, a global leader in software product creation, responded today to the Tenth Annual ICAP Task Force Report on Competitiveness, Productivity and Economic Progress in Ontario by issuing an invitation to Ontario and Quebec based firms to improve their products and services through better-designed software.
An Ottawa region success story in software product strategy, design and development services, Macadamian has already helped many Ontario based technology firms to improve their products through software innovation. Macadamian clients include: Mitel, Avaya, Genband, Kobo, Corel and Telus Health.
"Increasingly, the value in products and enterprise systems resides in software," said Frederic Boulanger, CEO and co-founder of Macadamian. "To be competitive, Ontario companies must produce software that is compelling and easy-to-use, especially in mobile and information management applications.”
In their report, the Institute for Competitiveness and Prosperity Task Force observed that business leaders must invest in more innovation, particularly in software, as a means of closing the province’s productivity and prosperity gap. Roger Martin, Dean of the Rotman School of Management and Chairman of the Task Force noted, “our business leaders and individuals understand the need for innovation but they still need to take action. They must relentlessly pursue improved products, services and process and step up investments in innovation”. Responding to the growing demand for software innovation, Macadamian has doubled the staff in its Ottawa-region design and development offices over the past year.
Macadamian is a global leader in software product creation providing a complete range of product strategy, user experience design and software engineering services to clients around the world, including industry leaders like HP, Cisco, Genband, Avaya, and Adobe. For established and emerging technologies and platforms, Macadamian has a track record of helping clients create successful products on Android, iPhone, iPad, Web 2.0 & RIA, Windows 7, and Mac OS X. Additional information is available at www.macadamian.com or by following Macadamian on Twitter and LinkedIn.
Doug Michaelides, VP Marketing
(613) 355 4181