Press Releases
Macadamian at the forefront of Android product design
Nov 02, 2010
The Android revolution is upon us, and we're ready.
Earlier this year, we formed a user experience design and software development team to focus on the Android platform. Today we're working with both leading technology companies and startups to create tomorrow's Smartphones, tablets, communications, healthcare, and consumer devices that will change the way we work and play.
While much of the media attention around Android has been focused on Smartphones, the real revolution will happen with devices the industry is only beginning to imagine. Android makes it possible for you to create network-connected consumer and enterprise products for a fraction of the investment of only a few years ago. By providing such a rich set of OS and GUI functionality, essentially for free, it lets product designers focus on developing software that adds real value to the end-consumer.
"Android presents a new set of challenges and opportunities in design," said Scott Plewes, Macadamian's VP of User Experience. "Android's strength and weakness is that it doesn't have strict UI guidelines like Apple's iOS. With Android, designers have more freedom to create really compelling user experiences, but at the same time, there's more latitude for UI missteps and mistakes. We love working on Android because our research, interaction design, and visual design teams can make such a huge impact - the success of the product literally hinges on the design."
"Our engineering team found Android to be a natural fit," added Stephane Lussier, VP of Engineering at Macadamian. "Our background in Java, Linux device development, and experience on other mobile platforms made for a smooth ramp-up. What makes our team unique is our ability to deliver on seemingly impossible deadlines, and our technical depth that lets us work deep in the Android OS, and make the device do things it may never have been designed for. Both are keys to successful innovation."
For more information about our Android software design and development services, contact us at software@macadamian.com or call us at 1-877-779-6336
