Press Releases
Creating “Wow!” Moments for CES
Dec 17, 2010
The Android platform is creating countless new opportunities for innovative new products, and major electronics manufacturers are racing to introduce new Android-based products for January’s Consumer Electronics Show (CES) in Las Vegas.
"Android, and increasingly cheaper hardware and components, is creating a perfect storm in consumer electronics," says Matthew Hately, General Manager Macadamian’s Silicon Valley office. "It lets you create compelling and innovative new products without the cost-consuming firmware and embedded development of just a few years prior. Instead, you can focus on the key areas of value and interaction with the end-user, and invest your R&D dollars in creating differentiated products. Most of the unique value of these products are now in the form factor and software."
A number of consumer electronics manufacturers engaged with Macadamian earlier this year to help design and build the software that runs on the devices, which span a wide range of uses, capabilities, and form factors. Our deep technical knowledge of Android, which helps us push the platforms to new limits and meet tight deadlines, and a User Experience Design team that combines research-driven design with emotion and visual design is what drew a number of companies to working with Macadamian. Look for products we co-designed with our customers to make their debut at CES next month.
