Macadamian Blog

Reactive Experiences Meet the Enterprise

Scott Plewes

The Internet of Things, Connected Sensors, and the Enterprise

Reactive Experiences

Sensors are cheap.  Bandwidth and wireless connectivity are nearly ubiquitous.  These factors are perpetuating the user’s expectations that their devices monitor, stay connected, and offer reactive experiences as they interact with them.

With today’s big data push, it’s all about making sense of the “chaos” of data being gathered – with decisions being made days or weeks later. To stay relevant to user expectations, B2C and B2B ISVs must empower devices to be smart enough to react in real-time and adapt a user’s experience as they move about their day.

Reactive Experiences in Enterprise

Translating the M2M space into the realm of the consumer (e.g. the connected home, smart cars…) and bringing this connectivity to an enterprise will accelerate enhancements to productivity and engagement.

Wearable technology can provide innovative advancements for the enterprise. This can be everything from time card punches, to password access, to secure room entry. Beyond wearables, a reactive experience can inform the user in new ways. For example, sensors can monitor supply levels on a manufacturing line, or even maintaining even temperature levels, and can predict procurement in new and proactive ways.

System that delivers responsive experiences

So how do you start building reactive experiences?  First, it starts with great user experience design that is holistic in nature.  We don’t limit the experience to just a single device and environment.  Research and interaction design is required to build the entire ecosystem of experiences, device agnostic, and device-to-device communication.

Once we have a basic understanding of the main goals and motivations, we use a variety of user research methods to examine the bigger picture. A system that delivers reactive experiences doesn’t start and stop at the screen interaction level. It follows and supports a user’s journey throughout time and space.

Software and Prerequisites

Experiences need to be shared between devices regardless of internet connectivity and can no longer just be an idea or a passive internet iCloud-like service.  It’s not just internet connected devices. It’s device-to-device + internet connectivity.

With Android being dominant in smart devices, applications can be deployed to communicate from device to device, but regardless, devices today enable programmatic cooperation via SDKs and APIs that enable a culture of makers and hackers. This cultural shift will enable a whole new world of reactive experiences and inter-device communication.


The Internet of Things Meets Sensors, Reactive Experiences and The Enterprise

Access the whitepaper below for a discussion on designing and building experiences that connect smart devices.

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Author Overview

Scott Plewes

As VP User Experience Design, Scott brings over 20 years of experience in understanding customers and how to incorporate their needs into software product design. He's put his skills to work on overseeing the user experience design of dozens of desktop, Web, and mobile applications. Scott holds a Master's degree in Science from Queen's University, and prior to Macadamian, he worked as part of Nortel's Usability Design Group. While Scott would have you believe he is an ardent NFL and NHL supporter, he is still a physics geek at heart. His secret passions include bad science fiction movies and even worse - action ones; and trying to understand Shakespeare… and failing badly. When Scott is not working he's either his kids personal chauffeur, or more likely sound asleep on the couch… the one hobby he has truly mastered.