Macadamian Blog

Mobile Application Design: Field Service Apps [Podcast]

Jennifer Fraser

Field service apps can bring better service, higher margins and potentially more revenue.

Field Service Apps

Field workers using custom smartphone or tablet apps can turn an average customer experience into an exceptional one. Amazing mobile application design is key. For starters, field teams using these apps have little to no paperwork. Just instant access to product catalogs, CRM, real-time troubleshooting, and more. That means better service, higher margins and potentially more revenue. But the devil is in the design and development details.

Macadamian’s director of engineering, Tony Hooper, and director of UX design, Jennifer Fraser, break down essential user experience design and technical tips to help you deliver a winning app.

Listen to the free podcast >>

Author Overview

Jennifer Fraser

Jennifer is Macadamian’s Director of Design and she brings more than fifteen years of experience working as an interaction designer. Jennifer has experience being thrown in at any phase of a project from discovery, analysis, and definition, to development and delivery. She works closely with clients to understand not only their needs, but also the needs of their customers. Jennifer has a holistic understanding of how to integrate design and development in an agile process, built on years of experience and much head banging (unfortunately not to music). She is a founding member of the Interaction Design Association’s Ottawa chapter and sits on the Design Advisory Board of Algonquin College. Jennifer holds both a Bachelor’s Degree and Master’s in Architecture from Carleton University, which may, or may not, relate to her passion for designing and building cocktails.