Although worldwide mobile advertising revenue is forecast to hit more than $11 billion this year, 43% of consumers think in-application ads disrupt their user experience.
Great mobile application design is key to turning every mobile ad into a high-value experience.
The best in-app ads are all about context. They combine location, time of day, a user’s usage patterns with a mobile device (and more) to target relevant opportunities to users.
Striking the right balance between the mobile user experience and your commercial interests can be tricky.
You’ll learn how to create an effective mobile advertising business model that doesn’t upset your users and generates more revenue.