Macadamian Blog

Mobile Application Design: Turn Mobile Ads into High-Value Experiences

Scott Plewes

In the third installment of our four-part series, you’ll learn how to create an effective mobile advertising business model that doesn’t upset your users and generates more revenue.

Mobile Business Models: Advertising

Although worldwide mobile advertising revenue is forecast to hit more than $11 billion this year, 43% of consumers think in-application ads disrupt their user experience.

Great mobile application design is key to turning every mobile ad into a high-value experience.

The best in-app ads are all about context. They combine location, time of day, a user’s usage patterns with a mobile device (and more) to target relevant opportunities to users.

Striking the right balance between the mobile user experience and your commercial interests can be tricky.

Access our free guide and video >>

You’ll learn how to create an effective mobile advertising business model that doesn’t upset your users and generates more revenue.

12.10.13 (2)- also use this one

Author Overview

Scott Plewes

As VP User Experience Design, Scott brings over 20 years of experience in understanding customers and how to incorporate their needs into software product design. He's put his skills to work on overseeing the user experience design of dozens of desktop, Web, and mobile applications. Scott holds a Master's degree in Science from Queen's University, and prior to Macadamian, he worked as part of Nortel's Usability Design Group. While Scott would have you believe he is an ardent NFL and NHL supporter, he is still a physics geek at heart. His secret passions include bad science fiction movies and even worse - action ones; and trying to understand Shakespeare… and failing badly. When Scott is not working he's either his kids personal chauffeur, or more likely sound asleep on the couch… the one hobby he has truly mastered.