Here’s an excerpt:
The Device Does Not Matter
We are living through a transition every bit as disruptive as the rise of the personal computer —the transition from the PC to an era of mobile pervasiveness that has yet to find its boundaries.
But too many enterprises are struggling with it. They still see mobile technology only as a PC replacement that allows employees to have access to their inboxes away from the office. They have yet to internalize how the social and analytical aspects of “mobilization” can drive greater collaboration, easier access to data and better and faster decision-making. They don’t understand how it can further connect their teams to what’s happening in the marketplace and enrich the customer experience.
Everybody talks about consumerization, of how employees are no longer willing to tolerate the complexities and steep learning curves that characterized traditional enterprise apps. They want the same degree of access and ease of use they enjoy with their consumer apps to carry out work-related tasks whether they are at work or in a coffee shop…