Macadamian Blog

[Four-Part Series] How Awesome UX Boosts Revenue in 4 Mobile Business Models: Data

Scott Plewes

In the second installment, we share UX tips that will help you collect the right amount of the most valuable data to generate more revenue for your organization.

Mobile Business Model: Data

Data is the new oil, and the app economy is flush with it. The data that is generated from the mobile devices we all carry can be incredibly valuable if used properly, and many developers are already leveraging that data to enhance their business models.

For example, wearable computing products, such as fitness wrist bands from Sony and FitBit, are leading the way in the consumerization of data from early adopters. The amount of data collected and shared from these devices is doubling every year. Meanwhile, crowd-sourced GPS apps, such as Waze, are also prime examples of specific use cases where the data collected continues to grow in value as more people contribute to the application.

Given that the average smartphone owner looks at his or her screen over 150 times per day, it is not surprising that more developers are trying to find the optimal way of collecting and monetizing the data generated by their applications. If your application is a reason that smartphone owners look at their screen multiple times a day and there is a large enough sample size, then the data that each visit provides is a business unto itself. But how do you collect the right amount of the most valuable data to generate revenue from this untapped resource, and at the same time create a better end-user experience?

Read the Full Guide + Access Video >>

Author Overview

Scott Plewes

As VP User Experience Design, Scott brings over 20 years of experience in understanding customers and how to incorporate their needs into software product design. He's put his skills to work on overseeing the user experience design of dozens of desktop, Web, and mobile applications. Scott holds a Master's degree in Science from Queen's University, and prior to Macadamian, he worked as part of Nortel's Usability Design Group. While Scott would have you believe he is an ardent NFL and NHL supporter, he is still a physics geek at heart. His secret passions include bad science fiction movies and even worse - action ones; and trying to understand Shakespeare… and failing badly. When Scott is not working he's either his kids personal chauffeur, or more likely sound asleep on the couch… the one hobby he has truly mastered.