Macadamian Blog

Freemium App Business Model: UX Best Practices

Scott Plewes

What do doughnuts have to do with increasing mobile app income? Find out now by learning about the user experience best practices that boost revenue in today’s most popular mobile business model: Freemium.

Mobile Business Model: Freemium

What do doughnuts have to do with increasing Freemium app income? Find out now by learning about the user experience best practices that can boost revenue in any Freemium app, today’s most popular mobile application business model.

This approach to mobile commerce offers an app at no cost until users decide to purchase advanced features and/or functionality.

We produced a four-part series titled, How Awesome UX Boosts Revenue in Four Mobile Business Models. The first instalment explains how to lever compelling UX in any Freemium app to entice customers to spend more.

Download Guide + Watch Video

You’ll learn UX tips to help you differentiate products and acquire more customers, backed by case study examples of some of the world’s top-performing Freemium apps.

Author Overview

Scott Plewes

As VP User Experience Design, Scott brings over 20 years of experience in understanding customers and how to incorporate their needs into software product design. He's put his skills to work on overseeing the user experience design of dozens of desktop, Web, and mobile applications. Scott holds a Master's degree in Science from Queen's University, and prior to Macadamian, he worked as part of Nortel's Usability Design Group. While Scott would have you believe he is an ardent NFL and NHL supporter, he is still a physics geek at heart. His secret passions include bad science fiction movies and even worse - action ones; and trying to understand Shakespeare… and failing badly. When Scott is not working he's either his kids personal chauffeur, or more likely sound asleep on the couch… the one hobby he has truly mastered.