You don’t understand me! Imagine people shouting these words as they uninstall a poorly designed software application that you created. That’s why insights into end-user needs and motivations are critical.
This is the third of four instalments in our podcast series titled, The UX Power Tools Behind Compelling Software — featuring one of Macadamian’s all-star user experience researchers, Anneliis Tosine, and user experience designers, Sara Fortier. In this episode we discuss the importance of an insights report.
A user experience insights report clearly outlines key actions to enhance the usability of a software application. It places a software team in the shoes of an end-user, and ultimately, leads to more intuitive experiences that help users get what they want out of an app.
We discuss the value of an insights report to help you:
- Design intuitive apps people use again and again;
- Stand out in the competitive and crowded app marketplace;
- Discover new audiences and revenue streams.