Macadamian Blog

[Podcast Series] The UX Power Tools Behind Compelling Software: Part 3

Anneliis Tosine

You don’t understand me! Imagine people shouting these words as they uninstall a poorly designed software application that you created.

Insight Reports

Listen to this sample audio clip from the podcast!

You don’t understand me!  Imagine people shouting these words as they uninstall a poorly designed software application that you created. That’s why insights into end-user needs and motivations are critical.

This is the third of four instalments in our podcast series titled, The UX Power Tools Behind Compelling Software  — featuring one of Macadamian’s all-star user experience researchers, Anneliis Tosine, and user experience designers, Sara Fortier. In this episode we discuss the importance of an insights report.

A user experience insights report clearly outlines key actions to enhance the usability of a software application. It places a software team in the shoes of an end-user, and ultimately, leads to more intuitive experiences that help users get what they want out of an app.

Listen to the Podcast >> 

We discuss the value of an insights report to help you:

  • Design intuitive apps people use again and again;
  • Stand out in the competitive and crowded app marketplace;
  • Discover new audiences and revenue streams.

We also encourage you to listen to the first and second installments in this series focusing on task-based personas and experience maps, respectively.

Author Overview

Anneliis Tosine

With a background is in Biomedical Engineering and a focus on clinical applications and user-centered design, Anneliis has been an all-star asset to Macadamian's User Experience team.