The second of our four installments in our podcast series titled,The UX Power Tools Behind Compelling Software – featuring one of Macadamian’s all-star user experience researchers, Anneliis Tosine, and user experience designers, Sara Fortier. While part one focused on task-based personas, we’ll be taking a look at the value of experience maps.
An experience map provides a holistic view of the various touch points a customer has with a brand or product. It puts software teams in the user’s shoes; helping designers and developers empathize with the journey users go through. The result: better apps that deliver incredible user experiences.
In this exclusive audio podcast we delve into experience maps to help you:
- build consensus around important design decisions;
- create apps that stand out in the marketplace;
- open up new revenue streams.