This podcast is the first of four instalments in our software design podcast series titled, The UX Power Tools Behind Compelling Software — featuring one of Macadamian’s all-star user experience researchers, Anneliis Tosine, and user experience designers, Sara Fortier. We kick off this software design series by drilling down on the critical importance of task-based personas.
What Are Task-Based Personas?
Task-based personas capture the motivations and behaviors of a group of users, as well as the actions those users need to take, when interacting with a software product. They play an essential role in demystifying the outcomes users are trying to achieve so software design teams can create incredible user experiences.
Task-based personas help you to:
- prioritize and focus choices about product features and design;
- pinpoint user needs to distinguish apps in the marketplace;
- discover radical innovation opportunities.
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