A lot of things need to happen to create a great product, including getting different types of people to learn to work together. How many times have you worked on something that never saw the light of day? Or looked a little different from what you expected when it launched? More often than not, this is due to a lack of shared goals and breakdowns in communication. Additionally, technology is advancing at the speed of light. We have the challenge of keeping up with these advances while also keeping our eye on the bigger picture — the opportunity for our clients and customers. It’s an exciting time where technology can deliver amazing, new experiences. But, this can only happen with a tight collaboration between everyone that is a part of the product creation process. Using examples from the colliding worlds of designers and developers trying to work together, get some suggestions for how to improve communication and collaboration, which, ultimately, creates better products.
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